(Re)think Breast Cancer

by Sara Mooradian on January 13, 2012

Post image for (Re)think Breast Cancer

Aside from announcing that we’ve cured breast cancer, this might be the most exciting post on breast cancer that I will ever do. Watch the video below and you’ll see why.

The awareness video titled “Your Man Reminder” is sponsored by (Re)think Breast Cancer, a Canadian based breast cancer charity that focuses on the under-40 crowd. I’ve never been more proud to be a Canuck!

Here’s what re(think) stands for (from their homepage):

Launched in 2001, Rethink is the first-ever, Canadian breast cancer charity to bring bold, relevant awareness to the under-40 crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young (or youngish) women going through it.

Love everything they stand for.

Watch the video and then download the free Your Man Reminder APP so those hot guys can give you your monthly reminder to TLC: Touch, Look and Check.

Love their fresh approach. Watch the video and let me know what you thought in the comments.

P.S. – the app was created by Marc Cattapan who dedicated it to his friend Kristin Hower, who blogs over at Kick It Kiki about her journey as a breast cancer survivor.